Author Archives: dayat

Why Healthcare Marketing Is Different

Power Structure of Healthcare Organizations The most prevalent difference of healthcare organizations from others is that in healthcare, head administrators and such DO not make most of the decisions that affect patients (customers), but physicians do. There is a unique … Continue reading

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The Increasing Need for Healthcare IT Solutions

As medical advances in patient treatments emerge, healthcare IT needs to keep pace. IT solutions must deliver readily available and secure electronic medical data, such as Electronic Medical Records (EMRs) and Picture Archiving and Communication Systems (PACS). Innovative treatment options, … Continue reading

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